← All ecosystems
360° concept projectNo client or real-world results
Beauty ecosystem
Luma Studio
Make care feel considered before the first visit.
A sculptural beauty identity extended into service guidance, campaign content, and a calm operational dashboard.

Try every part
One system, five experiences.
01Website
A distinct digital front door
The original live concept website remains a standalone experience.
Open experience ↗02Identity manualA system built to stay coherent
A 12-page A4 guide with positioning, color, typography, imagery, voice, and applications.
Open experience ↗03CampaignA social launch with its own rhythm
Four square posts, two stories, and a 15-second vertical reel without voice-over.
Open experience ↗04AI agentMeet Luma Concierge
A careful service guide with no medical claims and no appointment actions.
Open experience ↗05Software sandboxExplore studio capacity
Model appointments, occupancy, services, and estimated revenue with synthetic data.
Open experience ↗Your system can work this way too